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LOCATION
MARIGLIANO (NA)
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Corso Plebisciti, 1 - 20129 (MI) - Italy
+39 081 0102 270
info@joinarchitecture.it
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YEAR
LOCATION
BANCA POPOLARE
DEL MEDITERRANEO
NAPOLI (NA)
2017
The project for the BPMED headquarters in Naples was born from the need to create a functional, safe, and welcoming space, capable of reflecting the values of transparency, innovation, and reliability of the institution. The environments have been designed to ensure operational efficiency and well-being, both for staff and customers. Alongside these functional objectives, the project pursues a clear architectural identity, expressed through the use of contemporary materials and targeted color choices.
The alternation between neutral tones and bolder colors on walls, coverings, and furnishings gives dynamism to the spaces, enhancing their aesthetics and strengthening the bank's image. The exterior of the building also consistently communicates the design intent: the large windows, in addition to promoting transparency and natural light, establish a direct dialogue with the urban context, making the headquarters recognizable and open to the surrounding area.
